While there’s certainly no shortage of CBD products on the market, it’s important to know that not all of them are created equal. So how do you know which CBD products are best for your needs in such a saturated market? We’ll give you a few things to look out for when choosing your CBD goods.

There’s really no good way to put this: There’s a whole lot of junk out there in the CBD market. Due to a continuing lack of FDA regulation, there are no comprehensive quality standards in the CBD industry. As a result, it’s up to consumers to determine which CBD products are high-quality and effective. How do you know which CBD product is right for you?  As the popularity of CBD surges, you need to know what to look out for. 

Types of CBD Products

There are different forms of CBD products. In a CBD “isolate”, the only active ingredient is CBD. Full-spectrum and broad-spectrum CBD oils are also available, and these contain additional compounds.

  • CBD isolate: Isolate CBD is the purest form of CBD available, testing around 99.99% CBD and can be found in both crystalline and powdered crystal form. 
  • Full-spectrum CBD: Full Spectrum Oil is an oil rich in CBD but also contains low levels of other cannabinoids such as CBG, CBN, CBC and THC. Full Spectrum Oil usually tests at around 75%-90% CBD and must test at less than .3% THC.
  • Broad-spectrum CBD: These products contain a wide range of cannabinoids, but do not contain THC.

*Please note that the CBD industry has not defined these terms very clearly. Companies may use them interchangeably, to an extent.*

Choosing a Reputable Company

While there are many substandard products and brands out there, reputable businesses have a way of shining through. If you’re considering adding CBD oil to your routine or your even business offerings, look for these five factors to ensure you’re buying a pure product:

1. Check the Label

To ensure you’re getting high-quality CBD, you need to check what’s in the bottle. Shockingly, 70 percent of Cannabidiol extracts sold online are mislabeled, according to a recent Penn Medicine study. 

These rogue CBD brands are not mentioning the levels of THC in their products, or they have ‘white label’ CBD products – synthetic cannabinoids that have been known to make some people ill. Make sure your CBD products are sourced from high-grade hemp facilities from companies that control every stage of the process, from growth, to extraction and production. The more involved the CBD company is in this process, the better. 

2. Know the Source

Where is the hemp grown? This actually matters more than you think. Did you know that China is the number one supplier of industrial hemp to the United States? Meaning that “50 state-legal CBD” product you’re taking was possibly produced with Chinese hemp oil. Even in your local Main Street stores, they usually sell oils with synthetic additives that don’t meet the testing standards. This is why you should focus on location, location, location. 

Did you know that Colorado is the best state in America for growing hemp? The state’s advantages go beyond the straightforward rules. Among other things, the Colorado Department of Agriculture (CDA), which runs the industrial hemp program, is incredibly pro-industry and works closely with hemp farmers to get them up and running.

At Lost Range, our Hemp CBD products are derived right here in Colorado. The hemp is grown under the Colorado sun by local farmers who ensure a pure product. The hemp is also extracted here in Colorado and those extracts are then used in our small batch, handmade hemp CBD products. Our products are a true full circle product supporting an array of local Colorado grown small businesses. 

So, if you want to avoid falling prey to shady companies that will sell you poor-quality, ineffective CBD oil, you should consider getting your oil online, making sure to find out where the hemp comes from. 

3. Potency and Pricing

While an over-abundance of available products may have you reaching for the cheapest CBD brand, what differs is the types of products and the strength of their formulations. 

From a consumer’s perspective, potency (strength) is one of the most important things to consider when purchasing a CBD oil.  Yet such an important element is often misunderstood. The strength of a CBD oil definitely depends on how much cannabidiol it contains. But other elements play important roles in the potency equation, too. 

The label may tell you the percentage of the CBD in your oil, but that isn’t strength. This reflects more the purity of the CBD in the product. You need to know how much CBD, in milligrams, is in the bottle, so you can divide that by the amount you take to see how much CBD is in your dose.

4. Quality is Key

Whatever a label says, quality matters most. This is because quality can affect CBD oil potency.  

There are several things to keep in mind when shopping for a CBD oil’s quality. The soil the hemp is grown in, the way it’s processed, the ingredients used, and so on – it all matters. 

Contaminated and poor-quality products can be sprayed with pesticides which won’t give you as much bang for your buck when it comes to how well your body can actually use the CBD. To ensure you’re buying a quality product, make sure the company displays these key marks:

  • 100% field-grown hemp extract
  • Enhanced bioavailability
  • Non-GMO
  • Sustainably farmed
  • Filler-free
  • Pesticide-free 
  • Allergen Free
  • Hemp sourced in the USA, preferably Colorado.

Always look for third-party testing results that indicate the formula is clear of contaminants and contains appropriate CBD and THC levels. 

5. Customer Reviews

Finally, customer reviews are critical. Why? While numerous research studies have proven the therapeutic benefits of the compound and of CBD products in general, research on the health effects of cannabis and cannabinoids has been limited in the United States, leaving patients, health care professionals, and policy makers without the evidence they need to make sound decisions regarding the use of cannabis and cannabinoids. This is why first-hand experiences from CBD users is vital. 

Our customers’ feedback means a lot to us, check out a couple of their testimonials below!

“So thrilled with their products! Such high quality and at a reasonable price. I will continue to use their products for life! I’m not going anywhere else. You guys have my business and all of my friends and family too. LOL! Deeply grateful.”  – Maddie H.

“Haven’t tried a Lost Range product I didn’t like! I mostly use the CBD roll on when I’m working or stressed and right before bed. I also LOVE the lip balm. I used to use another big name brand’s tinctures but these absolutely crush them in terms of dosage/price/value and there’s just something about the smaller batches that makes it feel like real quality. I’m excited to see the LR brand expand and try a variety of products b/c I love everything so far!” – Amy M.

“I purchased some of the Lost Range Tincture, and some of the Salve the other week. The quality of the product is top notch, I have been using the tincture daily. I take some in the morning and it has done wonders in helping with my anxiety relief, and then I also take some at night before I go to bed and it has helped me sleep better as well. I have been using the Salve on a recent tattoo I’ve gotten and it has been great with helping with the healing process. Overall I can say these are some of the best cbd products that I have come across, and I will continue to use them to enhance my quality of life.” – Jeffery M.

About Lost Range’s CBD Products

At Lost Range, we use only the best CBD in our small batch products — helping our customers experience and enjoy all the benefits that CBD has to offer. We strongly believe in the powerful healing potential of our hand-made CBD products, and bear witness with remarkable reviews from our loyal customers. Our mission is to make CBD tinctures, salves, and rubs accessible to all people. ALL OF OUR PRODUCTS CONTAIN LESS THAN 0.3% THC.

Here are a few recommendations of products to try based on potency, quality and customer star-ratings:

  1. Gold Buckle Full Spectrum CBD Oil Tincture – 4000mg $159.00 — or $127.20
  2. Isolate CBD Oil Tincture – 2000mg. $109.00 — or $87.20 / month
  3. Full Spectrum CBD Oil Tincture – 1000mg $59.00 — or $47.20 / month

Final Thoughts

Journeying into the world of CBD can be exciting, frustrating, and sometimes overwhelming. And as you can see, there are many components that come into play when choosing a CBD company. 

If you would like to know more about our products and brand, our staff is always at your service for any questions. Contact us here today. 


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These products are not for use by or sale to persons under the age of 18.
These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. The efficacy of these products has not been confirmed by FDA-approved research. The information presented here is not meant as a substitute for or alternative to information from healthcare practitioners. Please consult your healthcare professional about potential interactions or other possible complications before using any products.
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