September is Pain Awareness Month, a time dedicated to increasing understanding of pain and recognizing the experiences of people who live with it. It is also an opportunity to have more informed conversations about wellness, self-care, and the many ways people care for their bodies.
Pain is personal. It can be temporary or persistent, mild or intense, and can affect everything from movement and sleep to work, exercise, and everyday activities. Because everyone's experience is different, there is no single approach to wellness that works for everyone.
Instead, taking care of yourself often means building a routine that works for your individual needs—whether that includes movement, rest, massage, stretching, mindfulness, professional care, or other wellness practices.
One ingredient that has become increasingly popular in the wellness space is CBD.
CBD is available in everything from tinctures and gummies to bath products and topicals. And while research into CBD and cannabinoids continues to evolve, consumers have become increasingly interested in how CBD can fit into their everyday routines.
For Pain Awareness Month, we're taking a closer look at the connection between CBD, pain, and wellness, what the research does—and doesn't—tell us, and how a topical CBD product like lost range.® Muscle Rub can fit into a personal self-care routine.
Understanding Pain and Wellness
Before talking about CBD, it helps to understand why conversations about pain and wellness can be so complicated.
Pain is more than a physical sensation. It can influence mood, sleep, activity levels, and quality of life. And because pain can have many different causes, the way someone experiences it—and the care that may be appropriate—can vary significantly from person to person.
That's one reason Pain Awareness Month matters.
The goal isn't to suggest that there is one product, practice, or solution that works for everyone. Instead, it's an opportunity to encourage greater awareness and remind people to pay attention to their bodies.
Sometimes wellness means getting more sleep. Sometimes it means taking a rest day instead of pushing through a workout. It might mean adding stretching or mobility work to your routine, taking time for a massage, or talking with a healthcare professional about something that doesn't feel right.
In other words, wellness is about the bigger picture.
That bigger picture is also where CBD comes into the conversation.
What Is CBD?
CBD, short for cannabidiol, is one of the many naturally occurring cannabinoids found in hemp and cannabis plants.
Unlike THC, CBD is not intoxicating. It has become a popular ingredient in a wide range of products, including oils, gummies, skincare, and topical formulations.
CBD is also associated with the body's endocannabinoid system, a biological system involved in a variety of physiological processes. Researchers continue to study cannabinoids and the endocannabinoid system to better understand how they interact with the body.
This ongoing research is one reason CBD has generated so much interest.
At the same time, it's important to separate what scientists are researching from what has been definitively established.
CBD is not a universal answer to every wellness concern, and not every claim you see online is supported by strong evidence. For consumers, that makes understanding the research—and choosing transparent products—especially important.
What Do We Know About CBD and Pain?
CBD is often discussed in conversations about pain, which has led to considerable interest in the scientific research surrounding cannabinoids.
Researchers are studying cannabinoids and their interactions with biological pathways involved in a variety of processes, including those associated with pain and inflammation. However, research into CBD specifically is still developing.
Results can vary depending on factors such as the cannabinoid being studied, the formulation, the method of administration, and the condition being investigated.
That means it's important to be cautious about broad statements that CBD can "treat pain" or that it will produce a particular result for everyone.
The FDA has not approved over-the-counter CBD products as treatments for pain. While the agency has approved a prescription CBD medication for certain seizure disorders, that approval does not extend to commercially available CBD products marketed for other uses.
So, where does that leave CBD?
Rather than viewing CBD as a guaranteed solution, it may be more helpful to think of it as one ingredient people may choose to explore as part of a broader wellness routine.
And for people interested in topical products, that brings us to another way CBD can become part of self-care.
Why Choose a Topical CBD Product?
CBD is available in several different formats, and topicals offer a particularly simple way to incorporate CBD into a body-care routine.
A topical CBD product is applied directly to the skin rather than consumed. This makes topical products easy to pair with activities such as massage, stretching, or other personal care rituals.
But there's another reason topical products can fit naturally into a wellness routine: the ritual itself.
Think about the moments when you intentionally slow down.
Maybe it's a warm shower after a long day. Maybe it's stretching before bed. Maybe it's spending a few minutes with a foam roller or giving yourself a massage after being active.
These small moments can become meaningful parts of a routine.
Adding a topical product can turn application into another opportunity to pause, focus on yourself, and practice intentional body care.
That's the idea behind lost range.® Muscle Rubs.
Meet lost range.® Muscle Rubs
At lost range.®, we believe CBD should be approachable, practical, and easy to incorporate into everyday life.
Our Muscle Rubs are topical CBD products designed to complement massage and self-care routines.
They're available in 500mg, 1,000mg, 2,000mg and 4,000mg CBD options, giving you different concentrations to choose from depending on your personal preferences and routine.
The application is simple: use the product as directed and incorporate it into your normal topical body-care or massage routine.
You might keep a jar in your bathroom, add it to your gym bag, or bring it along on a weekend adventure.
The point isn't to create another complicated step in your day. It's to make a little room for intentional self-care.
CBD and an Active Lifestyle
For many people, self-care naturally goes hand in hand with movement.
Maybe your version of an active lifestyle involves running, cycling, strength training, hiking, skiing, yoga, or long walks. Maybe you're on your feet all day at work or spend your weekends working in the garden.
Whatever activity looks like for you, taking care of your body is an important part of maintaining a sustainable routine.
That doesn't have to mean an elaborate recovery program.
It can be as simple as:
- Getting adequate rest
- Staying hydrated
- Stretching and mobility work
- Taking breaks when you need them
- Getting enough sleep
- Eating balanced meals
- Making time for massage
- Paying attention to how your body feels
A topical CBD product can easily fit into some of these routines.
It's not about promising a particular outcome. It's about creating a routine that encourages you to slow down and take care of yourself.
Choosing a CBD Product You Can Feel Good About
As CBD has grown in popularity, so has the number of products available.
That can make choosing a product overwhelming.
Not all CBD products are formulated, manufactured, or tested in the same way, so transparency matters.
When evaluating a CBD product, consider looking for information about:
- Ingredients: A reputable brand should clearly identify what is in its products.
- CBD concentration: Pay attention to the amount of CBD in the product and compare products carefully rather than assuming a higher number is automatically better.
- Third-party testing: Independent laboratory testing can provide additional information about cannabinoid content and product composition.
- Manufacturing practices: Consider whether the company is transparent about how its products are made and where its ingredients come from.
At lost range.®, our CBD products are made in small batches and undergo third-party laboratory testing. We believe consumers deserve to know what they're purchasing and to have access to straightforward information about the products they use.
A Thoughtful Approach to CBD
With any wellness product, more information is better than more hype.
CBD has become a major part of the wellness conversation, but that doesn't mean every claim made about it is accurate. When it comes to CBD and pain in particular, it's important to distinguish between ongoing scientific research and established medical uses.
This is especially important for topical products.
The FDA has taken action against companies marketing CBD products with unapproved therapeutic claims. Claims that a topical product is intended to relieve pain, treat an illness, or otherwise affect the body's structure or function can have regulatory implications.
That's why we take a different approach at lost range.®.
Our goal is to provide quality CBD products and useful information so consumers can make informed decisions about whether those products fit into their routines.
lost range.® Muscle Rubs are topical CBD products intended to complement everyday self-care. They are not intended to diagnose, treat, cure, or prevent any disease or condition.
CBD Is Only One Part of the Wellness Picture
It's easy to become focused on one ingredient or one product when talking about wellness.
But your overall well-being is influenced by many different factors, such as:
- Movement
- Sleep
- Nutrition
- Stress
- Rest
- Relationships
- Medical care
- And the little habits you practice every day
CBD doesn't need to be the center of your wellness routine. If you choose to use CBD, it can simply be one small piece of a larger approach to taking care of yourself.
That's why we like the idea of CBD, Pain & Wellness as a conversation.
It's not about promising that one product can solve everything.
It's about encouraging people to learn more, pay attention to their bodies, make informed choices, and develop wellness habits that are realistic and sustainable.
When It's Time to Talk to a Healthcare Professional
A CBD product or other wellness practice should never be considered a substitute for appropriate medical care.
If you are experiencing persistent, severe, worsening, or unexplained pain, speak with a qualified healthcare professional. Pain can have many possible causes, and determining the appropriate approach may require professional evaluation.
It's also a good idea to talk with a healthcare professional before using CBD if you take medications or have questions about whether CBD is appropriate for you. CBD may have potential side effects and may interact with certain medications.
Taking care of yourself means knowing when a wellness routine is appropriate—and when you need additional support.
Making Time for Yourself
Pain Awareness Month is a reminder to pay attention to the experiences of people living with pain and to have more thoughtful conversations about health and wellness.
But it's also a reminder to check in with yourself.
- Are you getting enough rest?
- Are you making time for movement?
- Are you giving yourself opportunities to slow down?
- Are you listening when your body tells you that something isn't right?
Self-care doesn't have to be complicated. Sometimes it's a walk outside. Sometimes it's an early bedtime. Sometimes it's five minutes of stretching or massage at the end of a long day.
And sometimes, it's simply making the decision to be a little more intentional about taking care of yourself.
If topical CBD is part of your routine, lost range.® Muscle Rubs offer an easy way to incorporate CBD into massage and everyday body care.
Available in 500mg, 1,000mg, 2,000mg, and 4,000mg options, they're made for people who want a simple topical product they can incorporate into the routines they already have.
This Pain Awareness Month, take a moment to think about what wellness looks like for you.
Because taking care of yourself isn't about finding one perfect solution.
It's about finding the small, sustainable habits that help you make wellness part of everyday life.
Explore lost range.® topicals.
Frequently Asked Questions About CBD, Pain & Wellness
1. What is CBD?
CBD, or cannabidiol, is a naturally occurring cannabinoid found in hemp and cannabis plants. Unlike THC, CBD is not intoxicating. CBD is available in a variety of formats, including tinctures, gummies, skincare products, and topical products such as Muscle Rubs.
Research into CBD and cannabinoids is ongoing, including research into how cannabinoids interact with the body's endocannabinoid system and their potential applications in wellness.
2. Can CBD be part of a wellness routine?
Yes. Some people choose to incorporate CBD products into their broader wellness routines. Depending on the product, CBD can be incorporated into practices such as massage, skincare, or other forms of self-care.
A topical CBD product, such as lost range.® Muscle Rub, can be incorporated into a massage or body-care routine. As with any wellness product, it's important to read the label, follow the manufacturer's directions, and consider whether CBD is appropriate for you.
3. What is a CBD Muscle Rub?
A CBD Muscle Rub is a topical product formulated with CBD and intended for application to the skin. lost range.® Muscle Rubs are available in 500mg, 1,000mg, 2,000mg and 4,000mg CBD options and can be incorporated into massage and everyday self-care routines.
Topical CBD products offer an alternative to ingestible CBD products for people who prefer to incorporate CBD into their body-care routine.
4. What does the research say about CBD and pain?
Researchers are continuing to study cannabinoids, including CBD, and their potential relationship with pain and other physiological processes. However, research is still developing, and the evidence does not support treating CBD as a universal solution for pain.
The FDA has not approved over-the-counter CBD products as treatments for pain. Anyone experiencing persistent, severe, worsening, or unexplained pain should speak with a qualified healthcare professional rather than relying on a CBD product alone.
5. How should I choose a CBD topical?
When choosing a topical CBD product, look for a brand that provides clear information about its ingredients, CBD concentration, directions, manufacturing practices, and testing.
Third-party laboratory testing can provide additional information about a product's cannabinoid content and composition. It's also important to follow the product's directions and be aware that CBD may have potential side effects or interact with certain medications.
At lost range.®, our CBD products are made in small batches and undergo third-party laboratory testing as part of our commitment to product transparency.
